NEW ERA OF MARKETING : INTEGRATED DIGITAL MARKETING
INTRODUCTION:- Hey do you want to become successful in marketing? Do you know the “laws of success” in marketing? No. Don’t worry I am here. I will tell you what is marketing and how its law helps you in getting success. Before going further, clear some points like what is market and marketing? How are they related with customers? Method of marketing, factors affecting marketing and market, its role and effect on economy. If we don’t understand marketing and its law, we are stuck in a web of darkness. Marketing is not run by an individual person, we all directly or indirectly perform the process of marketing. Actually marketing survives in our blood .
How?
I will explain everything but firstly know about some basic fundamentals.
OK.
Market :- Market is a place where consumable goods are available to be sold out. At this place goods are purchased by other customers like businessmen, final customers and mediators etc. When market is divided on the basis of age, income level, sex and geographical structure is known as market segmentation.
Customers:- They are the persons who buy the goods for further process or final consumption. Customers affect demand of products.
Marketing:- Marketing is a process though customers know about the product, its specification, benefits and so on. It also gives the other information and changes.
Changes like ”Fair & Lovely” become “Glow & Lovely” and “Vodafone and idea” merge and become “V!” .
Yes,
We get information through other media. Then why is marketing?
All the methods through which we get information about goods and services comes under marketing. They are different methods to introduce the new product to customers. Marketing is not just used to give the information about any product it also deviates the customer from one to another product. But can’t deviate from all products. Marketing has the potential to make a simple product into a precious product and its vice -versa.
Yes you right, we mostly use Haldiram Namkeen ,but now we eat Bikaner Namkeen. Because my father saw the ad by Amitabh Bachhan.
Is any factor effects the Marketing?
Yes, there are many factors which affect marketing. Some's are…
Product:- The quality of the product affects marketing of that product . Quality of the product is awesome, small efforts of marketing makes it sell. But quality is not good, products do not survive in the market. Remaining work done by the customer, it’s mouth marketing. Every person conducts this type of marketing, so that I am saying marketing is in our blood.
Price:- Price of product is high and substitution is available in market ,who will purchase the product. No one. if any new product or good launch in market, to compete, their competitor price is low. Even old products reduce the price to survive in the market, this is known as market penetration.
Availability:- Availability also affects. If we perform marketing for an item, it is not available for a long time. It creates suspense for the product and after some time it loses its own value.
Brand:- No need to do marketing for a product of a famous brand. Because people use products of that brand. People believe blindly on that product.
Communication Skill:- To become a successful marketer and marketing communication skill also necessary. As it is a two way process. Right information by right way is necessary. Marketing personnel do not talk in a better way, how the good get the position in the market. No need to talk in English. We use such language, so that the customer understands what we want to say about the product.
Best example between you and me.
Promotion:- Actually promotion is part of marketing. It occurs before and after a new product is launched. It introduces benefits ,uses and effects on life. After this tradition and digital marketing, selling of products starts.
It is just like the trailer of a new movie . it was also released before releasing the movie.
Yes
But you say, traditional and digital marketing , what does it mean.
It means, there are many methods to perform marketing i.e traditional marketing and digital marketing. Let me explain….
Traditional method:- From past to till now we use newspaper, paper pamphlets, radio and other print media. This is a traditional method of marketing. But in this method we don't know how many of them get the information. And the effect on the customer. It is very old and working till now.
Digital method:-In digital marketing, digital media, social media like Facebook, google, YouTube and so on are used. You see, during the playing of any video some ads run in starting or in the middle. This is due to digital marketing. And when all the digital marketing tools work together known as integrated marketing.
Yes I remember, sometimes I see the paper pamphlets in the newspaper.
Can you explain more about digital marketing?
Some tools for integrated digital marketing are……
Email marketing:- Advertising companies collect your email id from different sites by using different tools. Send you an email regarding some new product or services. This message may be in the form of text, image or video.
SEO marketing:-SEO means search engine optimization. The company paid to the search engine and came in the search criteria. When any person searches for such criteria or keywords the paid advertisements comes first. The search engine ranked these ads on the basis of relevant search and the paid amount.
Content marketing:-Content marketing done on SEO and SEM .It is based on the keyword and the information that we put on the server in the form of a blog, story or text.
Facebook ads:-Nowadays most of the company perform marketing on social media . In today's era mostly people are connected with each other through these social media platforms. So by releasing any ad on these media industries cover most of the people.
Not only on Facebook it also covers social media platforms like Instagram,linked in, tweeter and so on.
But remember all are connected to each other. Absence of any one tool makes a lose to the marketers.
How much does a person earn through digital marketing?
By digital marketing any person earns how much he wants. Not money, also saves a lot of time that he /she spends with family. I am also making a plan. To execute this plan marketing tools help me . I have to follow the process .This process is CATT.
Here it is …..
C- content
The content must contain a lot of knowledge. Anyone writes contents like he talks. How beautifully you write your contents can create more and more traffic. This traffic is actually our profit. you have to follow up your lead/traffic and also search for others. Also have to write contents constantly. This continuity and content attracts people. This traffic is called lead.
A-attention
Now the time to nurture the traffic you are generated. Nurturing means you have to send content continuously. Remind again and again after a time of interval. You have to pay attention, any looseness may cause loss of a new opportunity.
T-trust
Regular content and attention create trust. When the customer completely trusts us we sell our goods or services. This trust helps us to convert this lead into a transaction.
T-transaction
We sell goods or services and get an amount. This amount is our profit.
This process does not end here. We have to run business/work for a long time. So after the transaction the whole process is going on again and again.
Here is my plan to earn and get rid of financial problems.
In the beginning I created the lead for 100000 people. Sold them the product or service in Rs/- 100. If 10% of them i.e 10000 people purchase the product . The profit becomes Rs/- 1000000 . Now sold some premium services in Rs/- 1000 to these 10000 people . If 10% of them purchase service i.e 1000 people. The profit became Rs/-1000000. In this way I make profit.
This is so easy.
No, not easy. You have to follow some steps continuously.
Niche selection:- Digital marketing is very vast itself. So choose a particular area . And get mastery in that area. Get the knowledge of every area but mastery in one area. select the area in which you are interested.
Learn:- For this you have to learn a lot of things like SEO, content marketing, SEM , google and Facebook ads and much more. How much you learn, beneficial for you. That clears your doubt. It also gives new direction and a new target to do something different.
Work:- it is well known that “practice makes man perfect”. After what we learn we have to practice a lot. For this we have to do work. This makes clear more and more doubts and problems.
Contents and blog:- After choosing a particular niche. You must write the content and blog about the topic in which you got mastery and have knowledge. This helps to increase consistency and express your content and increase your knowledge. This increases the lead.
Consulting and Mentoring:- You can start your own business and service of consultancy. Any one who wants to increase his business requires some support this support given by marketers not financial its mental support. For this they charge as per the service . With a lot of knowledge and mastery in a particular area start mentoring. Start selling goods and services. This is the startup of your business.
Total wealth depends upon the niche and the CATT process. In the short term wealth=n^CATT where n= niche and CATT the process. As many times CATT is repeated, profit increases .
Personal branding:- To achieve the goal personal branding is also necessary. Personal branding changes your whole life. Set your own level, goal and criteria. Be motivated and never compromise with our needs. It gives you internal energy and strength. Personal branding separates you from the crowd.
How to choose Niche:- To become a successful person you have to select a proper niche. Niche is selected on the basis of your passion, your talent and the market. The common area of these all factors is your niche.
Passion in work feels you proud and gives confidence,your talent in an area signifies mastery whereas knowledge of markets helps you in identifying the targeted market.
Is there any legal formalities, law or something else?
As I told you about marketing, many philosophers also explain marketing. “Philips Kotler” explains as” The science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segment the company is capable of serving best and it design and promotes the appropriate product and services”. Philip Kotler is the father of marketing and economics.
Marketing is meeting the needs and wants of a consumer.
By Dave Kerpen “Marketing is the art and science of persuasive communication.”
– Chief Executive Officer, Likeable Media.
Mostly people's defines marketing as a science and art.
As a science:- Marketing is considered as science, it contains experiment on customer and the product. And search for new techniques to convince the customer and expand our market.
As an art:- Marketing is an art, to convince customers, to learn the way of talking, understand the market and customers and so on .
Marketing done before the arrival of a product. And as per data perception is taking about the product and its demand. It is not wrong if I say marketing is the game of perception.
Through marketing by any company creates trust for the product, its benefits. This creates a blind relationship between company and customer. Somewhere the brand name behind the product also affects the marketing .The trust is masstrust. Masstrust can be increased by personal branding.
Like whitetone cream. Firstly it launches powder . When the product is on the market it releases cream.
Yes,
What about the working area of marketing?
It has a wide working area. In traditional marketing travel from to place, state to state. Even though for MNC travel from country to country. Whereas in digital marketing you can work from home or any corner of the world. Anyone can provide your service to any corner of the world. As a freelancer you can establish your own business and get time freedom, financial freedom too. It affects not only you, it also affects our country and other countries' economy.
Really, how?
When you complete the work, assigned by the foreign company. They pay you for it. It strengthens you and our country's economy. As the foreign money is introduced in our country. On the other hand, you work for that company, sell is increase. It increases government tax and the country's economy.
This way it affects both countries' economies.
O my god! You have a lot of experience. Any personal experience?
Yes, marketing requires a lot of knowledge and experience,anyone get by doing work and consistency. Many times through marketing we change the perception of people. As through marketing, repeat ads time to time, again and again. When something repeats continuously it sets in the customer's mind. It built trust. This is real success. But always remember marketing is for customers, as per their needs and demand. If you try to push something, it affects the customer mind and may possible, customers never talk to you properly and avoid you.
What is the overall conclusion?
Conclusion:- Marketing totally depends on the customer's need. Anyone can learn marketing . But concentration is required. Should follow the predefined rules steps. Get mastery in one area and knowledge of other field. Regular practice and attention give a new path of success. This Is the journey, no one travels alone. A team is required.
Yes , you are right. From Where you get such information.It is mind-blowing and creates curiosity to get knowledge.
Well recently I joined the digital deepak internship program. It is a 16 week internship program. I got that knowledge from this program . Also whenever I am wrong and do any mistake my fellows and DDIP team make me right.
(note :-this assignment belongs to digital deepak program and a part of internship. This is 2 assignment for 2 week for batch 9)
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